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Social Media Coordinator

New York

Although this job is based in New York, the employer is open to discussing potential relocation packages for out-of-town candidates who are offered the job. Negotiating the salary with the employer is an option since the salary is not disclosed in the job posting. March 2, 2024 marked the release of the job opportunity for the Social Media Coordinator role, which will no longer be open after May 22, 2024. If you're looking for a job that offers more flexibility and work-life balance, full time work might be a good fit for you.

Social Media Coordinator

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Job ID 10079898 Location New York, New York, United States Business Disney Theatrical Group Date posted Feb. 20, 2024 Job Summary:

At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world. If you want to help tell compelling, diverse, and enduring stories through live theater, we want to hear from you.

The Social Media Coordinator is responsible for executing the social media strategies that expand the Disney Theatrical Group social media presence in alignment with communications and business objectives.

The ideal candidate thrives in an agile and collaborative environment, has exceptional written communication skills, is willing to share innovative ideas, and has a deep passion for the Disney brand and live entertainment. Experience with all aspects of social media and an avid user of diverse social platforms, especially in-platform content creation (Instagram, Tik Tok), is required for this role.

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As a content creator for Disney Theatrical Group, you must have a passion for storytelling and be able to craft narratives with care through the lens of all communities, identities and cultures.

While platform and community management are at the core of this role, you will aid in the strategy, tactics and support needs across the four main pillars of work focused on by the Content Marketing & Community Engagement team: Community Management, Content Marketing, Content Creation and Influencer and UGC Activations.


  • Execute day to day operation related to all DTG Social Media accounts including:
    • Composing & Scheduling posts, inclusive of copywriting
    • Monitoring and engaging with DTG online community across all platforms
    • Regularly reviewing platforms for pirated content and working with Disney legal teams to remove as necessary
  • Review and implementnew social product updates into daily account management.
  • Build and circulate weekly dashboard showcasing content performance.
  • Support Manager, Social Media in creating innovative, engaging and timely content via mobile device or other portable technologies.
  • Operate and manage the use of DTG’s video equipment and in-house production studio.
  • Assist in managing and maintaining digital assets including NYC backup drive library.
  • In-person support to offload footage from production teams.
  • Research current events and news relevant to the industry and community that can be promoted and discussed.
  • Stay up-to-date on social media trends and platforms to better develop content strategies and campaigns. Platforms include, but not limited to, Instagram, Facebook, X, LinkedIn, Snapchat and Tik Tok.
  • Assist in content production and video capture as needed.


  • Exceptional written communication and project organizational skills
  • Ability to manage time efficiently and work within a deadline-oriented environment
  • Ability to work collaboratively within a group
  • Proficiency in creating in platform content such as TikTok and Instagram reels
  • Knowledge of video, audio, encoding formats and social media best practices
  • Basic knowledge of Adobe Creative Suite
  • Demonstrate strong creative, original and outside the box thinking
  • Solution-oriented perspective that manages change well
  • Commitment to being part of and supporting a diverse and inclusive workplace
  • Ability to work flexible hours including nights and weekends

DTG is committed to providing the highest quality opportunities for the widest, most diverse group of talented professionals throughout their career trajectory. We encourage applications from individuals whose backgrounds are currently underrepresented in the field of theater, inclusive of race, ethnicity, class, gender identity or expression, disability, and sexual orientation.

The hiring range for this position in New York is $50,000 to $64,000 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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